Little Bosses Everywhere (2025) by Bridget Read

 Audiobook Review

Little Bosses Everywhere: 

How the Pyramid Scheme Shaped America (2025)

by Bridget Read

  I try to keep at least one non-fiction Audiobook in my Libby mix at all times.  Little Bosses Everywhere: How the Pyramid Scheme Shaped America, has been on and off my metaphorical libby loan shelf a half dozen times over the past year, and I finally knocked it off during the break.  I've had an interest in pyramid schemes and multi-level marketing since I started work in the world of federal criminal defense as an attorney.  One of my first tasks was reviewing physical documents at the Boiler Room Taskforce in Mission Valley, San Diego, CA.  This was for a telemarketing scam, but the documents I reviewed contained "training materials" that led me to explore this nefarious world.

 Multi-Level Marketing, as Read details exhaustively, is here to stay, and the second and third generations of some of the founding families of MLM are familiar to anyone who knows Cabinet level appointments in the Trump administrations, one and two.  The roots of multi-level marketing are in the idea of the pyramid scheme, which is an actual event that happened in the US, and not just a generic term to describe a type of scheme to defraud.  The history, in fact, goes quite deep, and spans the country, and, in fact, the entire world at this point.

  I knew many of the details, and found the personal stories of the victims (Read doesn't talk to many winners, if any) pretty tedious, but Read, despite her stated thesis that all multi-level marketing is scam, does point to the reason that MLM's endure despite their scam status- which is that people drop out, in fact, everyone who isn't a "winner" under the system drops out, and the winners maintain their status because they can source new people to recruit.  That is 100% the key to success in any MLM, finding new leads and converting them.

  There was an interesting chapter near the end where Read discusses the newest iteration of this world, the growth of "life coaches" or "mentors" as entrees to the MLM business.  Certainly, this seems like something that would be facilitated greatly by all Social Meida platforms, and it strikes me that is more or less a valid way for such people to make money.