BILLIONS CLUB: Olivia Rodrigo (4/381)

BILLIONS CLUB

Olivia Rodrigo (4/381)

129/381 = 34%

    Olivia Rodrigo is the first of the artists on this list who rose to prominence after the introduction of the Billions Club playlist in July of 2021.  Her first LP, Sour was released in May of 2021 and Drivers License, the lead single from that record, was added to the Billions Club playlist in August followed by Good For U in October.  Deja vu and traitor, two non-singles if I'm not mistaken, were added in September and November of 2022.  Rodrigo seems like a good opportunity to discuss the role of Disney in laying the groundwork for young artists to make it into the Billions Club.  Rodrigo is the first so far- Selena Gomez and Ariana Grande are the other two.   Obviously, being on television as the face of a Disney television channel show- which- I will say I've never watched the Disney channel since I didn't have it as a kid and don't hang around kids who watch it- but artists like Grande, Gomez and Rodrigo already have a built in audience for their music and as an added bonus it is mostly children who will have essentially never listened to music before they fall in love with an artist like Grande, Gomez or Rodrigo.

  If you, are an artist, are a 1/1 for a particular fan, you are going to rack up a ton of plays. Also, this fan is more likely to be a young person and thus almost guaranteed to stream music on a service like Spotify or Spotify itself.  

  

  In terms of my personal experiences with Rodrigo- they are limited.  During the pandemic, there was a no-contact activation event at the car wash down the block, and they've kept the Rodrigo shade of purple (#807EBF) as their paint color ever since.  I've heard... Good For U but I wouldn't be able to identify any of the other hits.  Rodrigo shares a booking agent with an artist my boo manages- not an artist I've ever mentioned here- but I haven't heard any bad things about her "around town" as it were.  

   She seems to be independent minded- her record came out on Geffen- not on Disney owned Hollywood Records and hired a new manager late last year- going with Selena Gomez's manager, which seems almost too on the nose.  Anyway, seems like she could have plenty more billion stream hits since she popped four off her first LP.