Riverside-San Bernardino- Ontario MSA, California

Riverside-San Bernardino- Ontario MSA, California

         Riverside-San Bernardino- Ontario MSA, California- population of 4.3 million (San Francisco/Oakland Bay Area is 4.4 million.)  If you look at the list of Top 20 markets by total population, the only one that stands out as potentially being "under-served" is Riverside-San Bernardino-Ontario.  Every other comparably sized MSA is a "major league" level city.  Not only is Riverside-San Bernardino-Ontario the 12th largest metropolitan statistical area by itself- it sits in between Los Angeles-Long Beach- Santa Ana (#2), San Diego-Carlsbad-San Marcos (#17), Phoenix-Mesa-Glendale (#14) AND Las Vegas(#30.)